The goal: Turn Lurkers Into Leads
Are you getting traffic from social media? Want to convert some of that traffic into leads?
Some background
Start by evaluating your current lead generation process and whether it’s helping or hurting your efforts.
It’s important to understand the relationship among your:
lead generation strategies
your social media channels
your blog
and your landing pages
Many times, when we think of generating leads in social media, we look at the
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