Bing’s Duane Forrester has posted about how Bing evaluates content quality and how it looks at links. He says you want links for a few reasons:
Because they alert us to your website when it's new or has new content
Because they are a vote of confidence in your site – quality websites tend to link to other quality websites
Because those links can send you direct traffic
Because, over time, they can help establish a footprint that points to your authority on a topic (think guest
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