1. Only do apps when you need more
Compared to browsing, mobile apps offer a richer level of user interaction allowing more complex graphics, media, and information to be presented. They also provide a more robust and secure environment for user engagement. But, if you can deliver what you are trying to achieve through a browser you will be able to reach far more consumers. --Jeremy Copp, CEO, Rapid Mobile Media
2. Tell people about your app
Don’t just rely on app stores, you can
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