Monday, October 31, 2011

The Effects of Media on Children, Parents, and Educators

Technological innovation has altered the childhood experiences many mothers and fathers and school teachers remember. Today’s youth are “digital natives.” Maturing in a world loaded with technologies, digital natives develop an instinct for tech culture and mastering new games and applications.

“Digital immigrants”—an expression that can be used to identify anyone that can recall growing up without computer systems or cell phones—often come to feel challenged by today's

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Thursday, October 27, 2011

Music Production & Editing at iQuarius

Grammy nomination? Check. Multiple major label experience? Check. An arsenal of recording and post-processing instruments at our disposal? Check. The skills and artistry to use it all? Check!


Your audio is safe with us.
Music Production & Editing
Music production and editing affect the structure of a composition — melodies and harmonies, beats, chord progressions, etc., and the engineering — sound levels, equalization, etc. All stages require musical skill, performance

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Monday, October 24, 2011

Mobile Media and Apple Are Bigger Than You Think

New Cisco reports show that global mobile data use almost tripled between 2009 and 2010. It's been tripling every year for the last few years, with video taking up an increasing amount of traffic. By the end of this year, it's predicted that more than half of all mobile traffic will be video.

By 2015, it's estimated that more people will access the internet through their phones than through their computers. As a matter of fact, a lot of this increased traffic will come from people who

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Thursday, October 20, 2011

Mobile Apps for Digital Marketing: 10 Things You MUST Know

1. Only do apps when you need more
Compared to browsing, mobile apps offer a richer level of user interaction allowing more complex graphics, media, and information to be presented. They also provide a more robust and secure environment for user engagement. But, if you can deliver what you are trying to achieve through a browser you will be able to reach far more consumers. --Jeremy Copp, CEO, Rapid Mobile Media
2. Tell people about your app
Don’t just rely on app stores, you can

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Monday, October 17, 2011

5G Mobile Internet on the Horizon?

Mobile Internet is the biggest thing to come along since, well, cell phones and the Internet. Now, before 4G internet is even mainstream, the possibilities of 4.5G and 5G are on the horizon.

Researchers at Rice University have made a breakthrough that could allow wireless companies to double throughput in their networks without adding a single cell phone tower or overhauling existing phone hardware.

"Full duplex" wireless would enable phones and tablets to "talk" and "listen" on the

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Thursday, October 13, 2011

Sprint Unveils Their First $100 4G Android Phone: The Samsung Conquer 4G

Mobile media development -- which includes apps, video, audio, and other interactive media for Google's Android and Apple's iOS, etc. -- and SMS marketing are more than just taking off, they're launching full-out assaults from all sides. The next big weapon to be unleashed is the availability of 4G-capable phones, able to handle more intensive media, at lower and lower prices.

At the end of August Sprint unveiled its 25th 4G-capable phone, but the Samsung Conquer 4G is the first of its kind

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Monday, October 10, 2011

Millionaires Prefer Facebook

A new study shows that 46% of online users with investable assets of $1 million or more are members of Facebook, up from 26% a year ago. The survey, by Spectrem Group, showed that millionaire’s use of Twitter has declined, from 5% to 3%.

They also remained fairly cool to LinkedIn. Only 19% of millionaires used LinkedIn – unchanged from a year ago.

Plenty of earlier studies have shown that more than half of millionaires are on Facebook – even if they rarely have time to actually

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Thursday, October 6, 2011

Bing: 4 Reasons You Want Links

Bing’s Duane Forrester has posted about how Bing evaluates content quality and how it looks at links. He says you want links for a few reasons:

Because they alert us to your website when it's new or has new content
Because they are a vote of confidence in your site – quality websites tend to link to other quality websites
Because those links can send you direct traffic
Because, over time, they can help establish a footprint that points to your authority on a topic (think guest

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Tuesday, August 23, 2011

Social Media Is The New Way of Life

Social media is the new mantra of life, irrespective of sex or age group. Throw a stone and you’ll hit someone on a popular social networking website like Facebook or LinkedIn, and so on. If the sweet memory of your lost school or college friend is haunting you, then become a part of social networking sites and you may find your lost friends.
The front runners among these social networking sites are the Facebook and newly added Google Plus.

Facebook is being called a giant in the kingdom of social networking; however, Google Plus joined the global collection last month with a big bang. In no time, a battle has started between the two, one being a giant and other being a social networking Titan.

Privacy is the biggest challenge of social networking sites. While sites such as Facebook have tons of tools to manage, it still faces allegations of abusing the private lives of its users. Google Plus promises more privacy by default, which users will certainly find attractive. However, Google is not immune to accusations of maligning the privacy of their users.

Google Plus seems to have an edge over Facebook

It’s been several weeks since Google Plus has launched, and the fanfare over its features has been loud and plentiful. Features such as Circles, where you can choose which friends hear what, and Hangouts, where you can video chat together are a significant advance. Google Plus has more features big and small than its rival Facebook; it also seems to have successfully played to the gallery with more privacy options, biting its rival where it hurts the most. Google Plus has emerged with better and more privacy controls and other features, even though it still resembles its rival in look and feel. There are plenty of studies and surveys that have assembled comparisons and are calling Google Plus better than its rival. In order to compete with the new features of Google Plus, Facebook has produced its own chat application in association with Skype.

Dual platform users

Google Plus claims to have crossed the ten million figure of users, which is still a small figure compared with Facebook’s 750 million. But then again, Plus’s numbers happened in the span of just one month. Nevertheless, the interesting aspect, which the analysts seems to be ignoring, is how almost all the Google Plus users are still on Facebook and are active there even though they like Google Plus. It will take some time for a complete paradigm shift.

Wednesday, August 10, 2011

BuyMarine.com: Tour Video



Media: Video, Online Delivery

Industry: Marine Industry Classifieds

Description: BuyMarine.com needed an instructional/tour video to introduce new site users to the site functionality and offers.

Michigan OSHA Safety Training


MiOSHA - Portable Ladders (click to view)


Media: Video, Online Delivery

Industry: Construction

Description: Michigan OSHA needed a video instructional series to demonstrate safety on construction worksites. This series was made with animated text, a character, supporting images and video in order to engage the viewers and make safety training a more enjoyable experience.

Math Study Skills


Math Study Skills - Chapter 1 of 7 (click to watch)


Media: Video, Online Delivery

Industry: Education

Description: Cengage Learning needed a video instructional series to accompany their course book. The entire series was shot on green screen and combined with supporting text and graphics for a more engaging user experience.

Friday, August 5, 2011

10 Biggest Internet Marketing Myths Exposed

By David Jackson (c) 2011

Merriam-Webster defines a myth as "a usually traditional story of ostensibly historical events that serves to unfold part of the world view of a people or explain a practice, belief, or natural phenomenon."

It's been said all myths are based in fact. Whether or not that's true is debatable. What isn't debatable, however, is like society, Internet Marketing also has its myths. This article exposes what I consider to be the 10 biggest Internet Marketing

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Thursday, August 4, 2011

What Converts Social Media Traffic Into Leads

The goal: Turn Lurkers Into Leads
Are you getting traffic from social media? Want to convert some of that traffic into leads?
Some background
Start by evaluating your current lead generation process and whether it’s helping or hurting your efforts.

It’s important to understand the relationship among your:

lead generation strategies
your social media channels
your blog
and your landing pages

Many times, when we think of generating leads in social media, we look at the

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